Let’s start at the beginning. You must have an online portfolio. To be taken seriously at all as a copywriter now, you must have an online portfolio. Trust me. Must. Okay. That’s a bit of a pet peeve for me, can you tell? You’d be surprised how many writers ruin their chances at being taken seriously simply because they don’t have an online presence. But since you won’t be … [Read more...]
Must-Haves for Your Copywriting Print Portfolio
I know: in this day and age, it can seem kind of antiquated to have to use a print portfolio. But even though you have an online portfolio (and you do right?) you'd better plan to show up for interview with a print portfolio, ready to show off your work. For copywriters applying to in-office jobs, putting together a print portfolio is something that they often forget ... … [Read more...]
2 Fixes for New Copywriter Resume Woes
When you're first starting out as a copywriter—or really any new career—your resume loses its luster. It's hard to put together a traditional resume without filling it with a ton of non-copywriting experience. And, of course, when you're trying to attract copywriting clients or hiring managers, you want to put your best foot forward and show what you have to offer to … [Read more...]
What Does It Mean for Copywriters to Write on Spec? And Should You?
When you're looking for work, you may find some prospective clients or employers wondering if you're willing to write "on spec." If you've created spec work for your portfolio, this may sound confusing. Read on to find out what they mean and if you should ever write on spec. Writing "On Spec" vs. Creating Spec Work Writing "on spec" essentially means writing for free to … [Read more...]