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Supercharged Job-Hunting Tactics

By Nicki Krawczyk Leave a Comment

Blue background with five white icons of people with x's over their heads and a hand with a magnifying glass hovering over the center one which has a yellow checkmark above the icon's head.

Let's face it: No one likes looking for a new job. Usually, you're looking for one because you're disenchanted with your current one or you don't have one—not exactly Zen-like states of mind. Plus, you know you're up against unknown, unseen, huge hordes of people vying for the copywriting position you've got your heart set on. You may feel like you're going to get lost in … [Read more...]

How to Avoid the Job Seeker’s #1 Enemy

By Nicki Krawczyk Leave a Comment

avoid the job seeker's number 1 enemy

No, I'm not talking about "discouragement" or "lethargy"—I'm talking about a real person. "Enemy" might be a bit of a strong word, but this person is the number one factor that can stand in between you and getting an interview for the job of your dreams. Well, obviously, the first and most important thing is to make sure that your resume and your copywriting portfolio are … [Read more...]

Your Unique Selling Point: Set Yourself Apart from the Competition

By Nicki Krawczyk 2 Comments

A photo of all orange slices except for one grapefruit slice

We're all in the business of selling. We're either actually trying to sell products or services, or we're trying to "sell" people on taking some kind of an action. Even nonprofits are trying to sell people on making donations. But with the unemployment rate constantly making the news and articles about "how to get a raise" and "how to brand yourself" across magazines and … [Read more...]

9 Myths About Copywriting, Part 2

By Nicki Krawczyk Leave a Comment

Find out myths 3-6 of the top 9 myths about copywriting

    As we began discussing in Part 1 of our series, there's a lot of misinformation out there about copywriting. In an effort to dispel some of the confusion, we've come up with the top nine myths about copywriting—and we're knocking 'em down, one by one. Here we look at what is and what isn't copywriting, where the money is, and why "working in your pajamas" … [Read more...]

Top Copywriting Myths & Misconceptions (And the Truth Behind Them!)

By Nicki Krawczyk Leave a Comment

Copper-colored letters spell out Myth vs Reality

Considering a new career is a lot like trying to find a place to live in a new town. You don't know the areas, you don't know who to trust, and you don't even really know what questions to ask. Well, that's where I come in. I've been a copywriter for more than 20 years now, plus teaching others how to launch wildly successful copywriting careers fore more than a … [Read more...]

Save the World and Build Your Portfolio

By Nicki Krawczyk Leave a Comment

Young boy wearing a mask and a red cape pumps his fist and straight arm into the arm

For a new copywriter, "How do I build my portfolio?" is one of the most important questions to answer. In the creative industry, it can often feel like you need to have lots of samples to get work—but to get lots of samples, you need to have already gotten work. Luckily, this isn't quite the case. You can build your portfolio, do good for your career, and also do good for … [Read more...]

Beat the “Bad Economy” Blues

By Nicki Krawczyk Leave a Comment

Why Copywriting is the Antidote to the Bad Economy Blues

Do the words "fiscal cliff" and "economic trouble" fill you with fear? Take heart, copywriter—you're better set up than most... Today's question is from Brandon H., who writes, "I really want to get into copywriting, but don't companies tend to cut back on advertising and marketing when the economy isn't great? I don't want to put time and money into something that isn't … [Read more...]

5 Sites To Help You Build Your Online Copywriting Portfolio

By Nicki Krawczyk 6 Comments

Woman in yellow scarf sits in front of computer screen where she is building her website with drag-and-drop features.

Every copywriter needs an online portfolio. This is how we prove to clients we know how to write copy. But most of us aren't web developers or designers (those are entirely different careers!). The good news is you don't need to have these skills as a copywriter. And you don't need to pay a professional or learn the skills yourself to create your portfolio. We've compiled a … [Read more...]

One Simple Resume Swap That Changes Your Game Completely

By Nicki Krawczyk 2 Comments

One simple resume tweak that changes your whole game

There's one simple swap that will make your copywriting resume stand out above all others. In fact, this is a swap you should make for any industry, copywriting or otherwise (so send this along to your friends). Most people have resumes that sound like they could have come out of a book—and usually because most people learned how to write them from a book. Which is all fine … [Read more...]

Get Your Copywriting Clients to Sell Your Services For You

By Nicki Krawczyk Leave a Comment

Hand holds a white tablet with five yellow stars hovering above it.

Once you've done work with clients, one of the best ways to get additional copywriting work is to re-pitch those same clients. But another great way to land additional copywriting work is to have your clients sell for you. What does that mean? Well, in essence, this is all about the magic of leverage: letting other happy customers sell you and your services to future … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

Recent Articles

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    Episode BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 193: Tips for Copywriting While Staying with Friends & Family 😳
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Summer Rewind: Ep 15. Traits of the Most Successful Copywriters
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 192 : This Part-Time Copywriter is Too Busy to Have a Portfolio – Audrey’s Story
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Summer Rewind: Ep. 23 Freelance vs. Full-Time Copywriting (a.k.a. the Illusion of Safety Episode)
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