A big part of being a copywriter is incorporating the feedback you receive in creative reviews. But what do you do when you get bad feedback? And not feedback that makes you sad but truly useless feedback? Imagine this scenario: You had a creative review with your client and the client is...well, let's say you get the vibe they're not thrilled. Your client keeps suggesting … [Read more...]
Can an Introvert Be a Successful Copywriter?
Maybe it’s because writing itself requires so much time alone, but it seems that a lot of people who love to write also require solitude to recharge their batteries. That's one of the reasons copywriting is one of the most flexible careers for introverts. A lot of a copywriter’s job involves crafting copy by oneself. You just can’t write good copy without spending at … [Read more...]
Why Copywriting Formulas and Templates Are Absurd
There are sites and sources that promise "the perfect copywriting template for effective emails!" or "the formula for copy that converts!" And that sounds great, right? But not only are "formulas" not great, they're both full of crap and bad for copywriting professionals. You'll often see sites and opt-ins that try to sell you on formulas or templates for killer ads and … [Read more...]
The Cardinal Sin for New Copywriters
When you're just starting work, you'll do practically anything to get it—including making an offer that's sure to tank any chances you have of making money or being respected. Oh, and did I mention that the majority of new copywriters make this mistake? Read: It's a big problem. Let's make sure you avoid it. The Big Sin Before you land your first copywriting client, or … [Read more...]
8 Copywriting Books Copywriters Need to Read to Build Marketing and Mindset Skills
I’m a big believer in continual learning...especially for copywriters who tend to write about a variety of topics. If you ever think you know everything about something, you’re in BIG trouble. There's no end to your education, but that education should stay fun, don't you think? To that end, we've compiled a list of eight copywriting books you need to add to your … [Read more...]
How to Keep a Project from Falling Through
It's heartbreaking: You find a potential client, put together the perfect proposal, they say "Yes!" and then...the project just dies. No project...and no paycheck. Let's talk about why that happens and what you can do about it. First, let me just say that this premature project death happens to the best of us, even the very best. Clients that were extra jazzed about moving … [Read more...]
5 Easy Tips for Maximizing Your Time
Twenty-four hours often doesn't feel like enough time to do everything you need to do—especially when you're building up your new copywriting career. So, short of bending the rules of time, what's a person to do? While I can't add extra time into the day (yet...I'm working on it), I can offer you some suggestions for maximizing the time you've got. A lot of time management … [Read more...]
How to Deal With Haters (a.k.a. Loved Ones Who Don’t Understand Copywriting)
Wouldn't it be wonderful if the world were always a bright, shiny place and everyone was always supportive? Oh, it would. It would. But that's just not the case. So let's talk about how to stay up when other people are bringing you down. The simple fact of the matter is that people—including our family and friends—are going to have opinions about what you do. To be clear, … [Read more...]
The Big Secret About Changing Careers
Most people consider changing their careers at least once during their working lives, but few who attempt it actually succeed. Why is that? We're going to break it all down for you today as we reveal the big secret behind successfully changing careers. Most copywriters, including the majority of people who join the Comprehensive Copywriting Academy, do not have a background … [Read more...]
7 Ways to Burn Bridges Like a Champ
We focus a lot on ways to be a better copywriter, but let's turn things around a bit. Here we focus on the not-to-dos: seven things that will make you a worse one and earn you the dislike of your boss/client and coworkers, if not help you lose your job. To begin with, obviously, the best way to keep your job is to work hard, work well, be friendly, and be … [Read more...]