When you're looking at job posts, you may see some that mention content writing. But what's the difference between copywriting and content writing? Aren't content and copywriting the same? When it comes to content writing vs. copywriting, is one better than the other? And what should you charge for each? Many people outside of the writing industry don't understand the … [Read more...]
Top 3 Biggest Email Mistakes—Part 3
Today, we're finishing out a three-part series about the biggest (and very common) email mistakes copywriters make. If you missed Part 1 or Part 2, be sure to check them out. We've covered From line disasters and Subject line pitfalls, and today we're going to cover the single biggest thing that will keep people from taking action from your email. First, a quick story. Many … [Read more...]
Top 3 Biggest Email Mistakes Copywriters Make
Email is a fast and inexpensive medium, and that helps to make it incredibly popular. And, done right, it has potential to be phenomenally successful. At the same time, though, a lot of writers and companies are making major mistakes that lead to low open, click-through, and success rates. There are three major mistakes copywriters make when it comes to writing emails. … [Read more...]
Copywriting Q&A: Top 3 Biggest Email Copy Mistakes—Part 1
Today's question is from Peter H., who asks, "I'm working on some emails for a new client and want to make sure I do my best. Do you have any tips you can offer?" Do we have tips? Oh, do we ever! Email is a fast and inexpensive medium, and that helps to make it incredibly popular. And, done right, it has potential to be phenomenally successful. At the same time, though, a lot … [Read more...]
Conquer Blank Page Panic For Good
If you're the type of person who freaks the f#!% out every time you have to start a new copy project, you're not alone. Sheer, unadulterated, new-project, blank-page, "What if I can't do this?" panic is common when you're first starting out. But I have two pieces of good news for you. First, it gets better. With some practice and some patience, eventually, you'll get to the … [Read more...]
What’s a Persona?
As a copywriter, you will write a variety of different pieces of copy. Writing a "persona" is one of them. A "persona" is a description of an imaginary person that represents one of your brand's target audiences. It's basically a composite of all the most pertinent details of the demographic (age, interests, income) and things relevant to what you're trying to sell like … [Read more...]
Copywriter Email Snippet Strategies
If you're writing emails as a copywriter, you know you need to provide your client with subject line options in addition to the copy of the email itself. But if subject lines are the most important piece of email copy, email snippets are probably the most overlooked email tactic. Snippets, sometimes referred to as "pre-headlines" or preheader text," are often-overlooked, but … [Read more...]
What’s a CTA or Call to Action?
As a copywriter, the pieces you write will almost always include a CTA. CTA stands for call to action. A CTA is the copy you use to tell the reader what you want them to do next. A CTA is the action you want the user to take.So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the … [Read more...]