Filthy Rich Writer - Tips, tools, & training for new and aspiring copywriters. https://filthyrichwriter.com/ Tips, tools, & training for new and aspiring copywriters. Mon, 10 Jun 2024 19:41:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://filthyrichwriter.com/wp-content/uploads/2021/08/favicon-100x100.ico Filthy Rich Writer - Tips, tools, & training for new and aspiring copywriters. https://filthyrichwriter.com/ 32 32 Episode 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedIn https://filthyrichwriter.com/how-to-elevate-your-profile-amp-land-copywriting-clients-on-linkedin/ Wed, 06 Mar 2024 08:00:00 +0000 https://filthyrichwriter.com/?p=25096 Your LinkedIn profile could help you get work—with some key changes. Discover the simple steps to optimize your page and land more clients.

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You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a better option. But LinkedIn can strongly impact your career and by taking the right steps to optimize your page, you could be attracting job leads and recruiter connections while you sleep!

In this episode, Nicki and Kate are running through some of the most important changes that will zhuzh up your copywriter LinkedIn profile and make yourself irresistible to hiring managers, potential clients, and recruiters!

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

[2:38] Nicki and Kate remind us to put the word “copywriter” in the title section of your LinkedIn profile. This is not an area to get too catchy or clever—you can show off your expertise in other places.

[5:03] Our hosts also recommend putting the URL for your portfolio site in the title section. (Yes, even if you have the world’s best LinkedIn profile, you *still* need a portfolio site!)

[6:38] If you have your full-time job and don’t feel comfortable switching your LinkedIn profile over entirely to copywriting, then it’s perfectly fine not to. There are other ways to land clients.

[8:00] The big mistake that people make in the bio area of their LinkedIn profile is making it about themselves too much. You want to get into your USP and talk about what you bring to the table that nobody else does. Why would a client benefit from working with you?

[12:23] Do not feel limited by what LinkedIn tells you to put—especially when it comes to the “experience” section. Instead, think about what your target audience needs to know. You can put in a selected credits resume to show the work you’ve done (use spec work if necessary).

[14:26] Your profile should reflect the most up-to-date work that you’ve done. Schedule time on your calendar to update the “experience” section of your profile—just like you would with your main portfolio.

[15:22] Value-based pitching is still your direct line to client acquisition. If you are posting on LinkedIn instead of pitching clients directly, it may be a resistance tactic because it feels safer.

[19:05] If you’re using this platform with the aim of landing clients, you want to be connecting with potential business owners rather than other copywriters.

[21:22] The purpose of your posts should be to attract potential clients, so make sure the topics are geared toward what your potential clients would find useful versus what other copywriters would enjoy.

[22:30] If you’re sending requests to people that you want to follow, make sure you give some context about who you are and why you want to connect. What’s the benefit to them of connecting with you?

[24:28] Avoid the “easy apply” button at all costs! It is much more effective to reach out to the hiring manager directly and focus your pitch around delivering value.

[25:47] Don’t talk about your clients negatively on LinkedIn—even if you don’t share their details. Social media is not the place to vent—it’s best to keep it positive!

[28:59] You don’t necessarily have to post yourself and start conversations if you don’t want to. You can still insert yourself into conversations and find ways to add value to other people’s threads.

Must-Hear Takeaways

As with every episode, we highly encourage you to listen to the entire conversation! But here are a few of the highlights:

“It’s very easy to default to just talking about ourselves because it’s easy for us to talk about ourselves, but that’s not how we operate as copywriters, as marketers. We put our clients first and we think about what our clients need to hear in order to make the decision to get in touch with us because that’s what the whole point of the LinkedIn bio. It’s a piece of copy and the desired action we want someone to take is to get in touch with us.” – Nicki

“Pitching will directly get you clients. So again, post on LinkedIn, absolutely. But first of all, just make sure it’s not taking up all your time away from your pitching. And number two, make sure that it is not taking up a ton of time and that resistance isn’t kicking up and you’re not doing it instead of pitching because it feels safer.” – Nicki

“You can also look at other people’s comments and threads and what other people are posting and weigh in on those conversations. So you don’t necessarily have to post yourself and start conversations. You absolutely can if you want to but insert yourself into conversations and again, look for ways to add value to the conversation. Look for ways to demonstrate your knowledge as a copywriter, your strategic thinking, your looking for ideas and looking for ways to help business owners. Weighing in on conversations like that can be great if people keep seeing you show up in various places and adding value. People can see that and think ‘oh wow I like the way this person thinks, I might want to connect with them.’” – Kate

Mentioned on this Episode

Get an *Exclusive* Bonus Recording!

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Business Podcast

Nicki, one of the hosts of the Build Your Copywriting Business podcast, sits at a black table with six chairs, four white, two black, as she records a podcast episode with a microphone, laptop, and doughnut in front of her.

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

Ep. 172: Taking Action in the Face of Imposter Syndrome – Shelby’s Story

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Ep. 80: How Copywriters Can Work With Recruiters https://filthyrichwriter.com/how-copywriters-can-work-with-recruiters/ Wed, 25 May 2022 20:34:00 +0000 http://filthyrichwriter.com/?page_id=12507 Nicki and Kate share their insight on how copywriters can partner with recruiters to seek out more copywriting opportunities.

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When it comes to landing work, you can never have too many tools at your disposal. As you know, the best way to find clients is to work through your pitch list and continually sending pitches to businesses. But it never hurts to supplement that with other methods for landing work.

In today’s episode of the Build Your Copywriting Business podcast Nicki and Kate are discussing how copywriters can work with recruiters to get more clients. Listen as they share exactly what you should and should not do when it comes to working through a recruiter.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!


A Sneak Peek at the Episode

[0:52] Nicki and Kate share that although this episode is about working recruiters, it should not be relied on to land work in place of pitching. Working through your pitchlist is the only way to find work that you can truly depend on.

[3:30] Nicki gives the warning to always remember that a recruiter works for the company. This is important to remember as sometimes it can be easy to feel like they work for you.

[8:12] Nicki points out that a great way to work with recruiters is to get listed with ALL the recruiters you can. Also, shoot them an email each month asking if there is anything available with a reminder of who you are and what you do.

[13:00] If you apply directly to a company instead of working through the recruiter, you need to let them know you’ve already applied. Being upfront about it is professional courtesy and helps you maintain a good relationship with the recruiter.

[14:23] Kate explains that when you reach out to recruiters, you should have your portfolio ready or close to it. The recruiter will likely ask for this information, and if you don’t have it ready it will be hard to stand out among other candidates.

[16:51] Nicki encourages you to negotiate with recruiters if they initially tell you that your rates are too high. Recruiters get paid the difference between what the company is willing to pay and what you get paid, so there is naturally room for discussion when it comes to rates.

[20:32] The next action you can take to add to your copywriting skillset is to create your own examples of copy for different brands. This will give you experience in many different voices and practice getting from the creative brief all the way to the final product.

[22:32] Kate mentions that if you don’t hear back from a recruiter, be sure to ask for feedback! This can help you find out what you need to add to your portfolio to be more appealing to more clients.

[24:12] Nicki and Kate recap the episode and reiterate that working with recruiters is just another tool for finding clients. Your primary source for landing clients always needs to be working through your pitch list. Never stop pitching!


Related Links

See Previous Episode

Ep. 79: Hitting 6 Figures as a Copywriter & Cookbook Author – Kristin’s Story


Get an *Exclusive* Bonus Recording!

Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »


About the Build Your Business Podcast

Nicki, one of the hosts of the Build Your Copywriting Business podcast, sits at a black table with six chairs, four white, two black, as she records a podcast episode with a microphone, laptop, and doughnut in front of her.

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.


The post Ep. 80: How Copywriters Can Work With Recruiters appeared first on Filthy Rich Writer.

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How to Get Copywriting Referrals https://filthyrichwriter.com/copywriting-qa-how-to-ramp-up-your-referrals/ https://filthyrichwriter.com/copywriting-qa-how-to-ramp-up-your-referrals/#comments Mon, 25 Sep 2017 05:00:00 +0000 http://filthyrichwriter.com/?p=4790 Prospecting for new clients is important, but referrals are also a great way to get business. Here's how to amp your work referral streams.

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Two women in their thirties shaking hands and smiling in a modern conference room

Prospecting is an important way to build your business. But there’s another way that, once you get the right plans in motion, is so much simpler. Referral work comes through little to no effort of your own. Sounds nice, eh? Let’s talk about how to build your referral system to get copywriting work.

Referrals make up the vast majority of my business now. Don’t get me wrong: I spend plenty of time prospecting for clients, but after being in business for so long (15+ years), it’s referral work that drives most of my days.

Referrals come from three places: 1) from a previous client who refers you to a colleague, 2) from a previous colleague who refers you to his/her client or company, and 3) through recruiters.

Technically speaking, recruiters aren’t really referrals—they’re not passing your info along out of the kindness of their hearts. But, aside from passing along your portfolio and pointing out a few samples, working with recruiters is relatively passive.

Now that we’ve got that down, let’s talk about how to nurture these channels.

How to Nurture Past Client Referrals

The easiest—nay, only way—to nurture past client referrals is to get clients and to do great work for them.

You have to put in the work to prospect for new clients (new clients don’t just come to you out of the blue) and you have to put in the work to explain to them exactly why your work is beneficial and you are unique and valuable as a professional.

And then, of course, once you land the work, you have to do great copywriting work and be a pleasure to do business with. Business owners know other business owners. When you delight one with your work, he/she is likely to pass your information along.

How to Nurture Past Colleague Referrals

Past colleagues come from past work. I know that seems obvious, but bear with me. If you don’t do any kinds of work where you have colleagues, you won’t have past colleagues, and you can’t get referrals from them.

So, yes, prospecting for clients is very important. But if you have any ability to get into an office as a copywriter and work with people do it. I have colleagues from more than a decade ago who still look me up and send me work.

I know that many people are chasing the “dream” of being 100% freelance. (And that’s certainly a worthy pursuit.) But it’s so much easier to become a full-time freelancer if you’re willing to go into an office first.

And I don’t mean that you have to be on-staff, either. (If that’s what you want, though, go for it.) You could work as a contractor and still get the benefits of working with and getting to know new colleagues while still getting an element of freedom. Also, you may be able to move more easily from one company to the next.

How to Nurture Recruiter Relationships

I’ve written a decent amount about recruiters before (read more right here), so I won’t rehash it. Suffice it to say, working with recruiters can be great, and it can be not-so-great.

But one thing I want to be sure to bring up is that you can’t rely on recruiters for your main sources of referrals and, far less, for your main sources of income.

A recruiter’s job isn’t to “find you work” (even though it kind of feels like it is). A recruiter’s job is to fill open positions at a company. Their allegiance is not to you.

So, even if a recruiter is pursuing you like crazy, they can instantly drop you if you’re not exactly what a company needs. A recruiter isn’t interested in your life goals—or they are but only in so much as they want them to match up with the company they’re pitching you to.

A recruiter is looking for a great candidate with a great portfolio.

Now that we’ve got that covered, how do you become more attractive to a recruiter? Well…become a great candidate with a great portfolio. Do a lot of different kinds of work (across all different media, from emails to direct mails to banner ads to magazine ads) and do it for a lot of different kinds of companies. No matter what you’ve read elsewhere, do not fall into the niche trap when you’re just starting out.

Work hard to make yourself a talented, multifaceted candidate and work hard to make your portfolio full of exceptionally good work.

One warning: Don’t let yourself rely on any one of these to the exclusion of the others. And, even more so, until you’ve been in the business for many, many years and have referrals coming in constantly, don’t rely entirely on referrals at all.

Keep your nose to the grindstone and keep prospecting and working. Referrals will come naturally as long as you make smart choices in your career that will let you build referral opportunities in these three different areas.

Watch More

On episode 77 of the Build Your Copywriting Business podcast, Nicki and Kate discuss additional ways to ramp up your referrals, including how to get copywriting referrals through a referral program. They also talk about how strategically taking small projects can have a big impact on your business. These small projects may not be a major financial boost to your bottom line, but the referral network you can gain from these partnerships can have a major long-term impact on your business.

Your Turn!

What are your biggest questions about copywriting referrals? Let us know in the comments below!

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Keys to Getting Recruiters Interested in You https://filthyrichwriter.com/copywriting-qa-keys-to-getting-recruiters-interested-in-you/ https://filthyrichwriter.com/copywriting-qa-keys-to-getting-recruiters-interested-in-you/#respond Mon, 26 Sep 2016 12:00:00 +0000 http://filthyrichwriter.com/?p=3774 Recruiters can be great resources for copywriters. But how do you get them to send along your info to job openings? Read on to find out...

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Recruiter holds glasses in right hand and phone in left hand as she interviews the man in front of her.


Recruiters can be amazing resources for getting you work—but they’ll only be great resources for you if you’re a great resource for them. After all, they work for the companies looking for copywriters, not the other way around. So how do you attract a recruiters’ attentions and get them interested?

The mistake a lot of people—including copywriters—make is thinking that recruiters are in business for them. That’s not the case.

Recruiters are hired by companies to find job candidates, and they get paid when the company hires one of the recruiters’ candidates. So a recruiter has an incentive to find and maintain a stable of a ton of different job candidates, but they’re only going to send the very best along to a company.

Why will they only send a few? Remember that the recruiter is providing a service. If they send through a ton of candidates, some exactly what the company wants and some not quite right or even downright unqualified, the company will think the recruiter doesn’t know what they’re doing. The recruiter doesn’t want to lose that job, so he’s only going to send through the best candidates he can find.

So, what makes you a good candidate?

You Need a Variety of Copywriting Experience

Well, the first element is somewhat out of your control. If a company has requested copywriters with healthcare experience and you don’t have any healthcare experience, the recruiter won’t pass your info along.

That said, let this be a gentle reminder to try to get experience in a variety of different fields. The more experience you have in several fields, the better the chance that you’ll have the kind of experience a company is looking for. (Don’t fall into the niche trap.)

You Need a Solid Online Portfolio

Beyond experience, though, things are very much up to you. A recruiter is going to be looking for a well-rounded, professional looking portfolio with solid samples that prove your copywriting skills.

Even if all, or nearly all, of your samples are spec ads, they still need to be the absolute best you can create, and your online and offline portfolios need to look well put-together, modern, and professional.

A recruiter will want a resume. As I’ve said before, you can often get away with sending along a selected credits resume. But whether you send that or a standard resume, it needs to look professional, sound great, and be entirely error-free. You’re a writer!

Finally, a recruiter wants to work with candidates who are hyper-responsive.

Often they’re working to fill positions as quickly as possible, and they’re getting in touch with a lot of candidates. The best candidates will respond to their calls and emails quickly and be ready to send along updated portfolio links and resumes at a moment’s notice.

Remember, too, that recruiters are often dealing with a long list of potential candidates for any number of jobs. The truth is that a lot of recruiters just aren’t very good at staying on top of all of that.

To be a better candidate for both the recruiter and yourself, be persistent. Don’t give up after one phone call or one email. If they can’t use you, they’ll tell you. But if you don’t hear from them, keep trying. After all, if you won’t be an advocate for yourself, how can you expect them to be?

Your turn! How have your experiences with recruiters turned out? Let us know in the comments below!

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Here’s Why HR Is Not Your Friend https://filthyrichwriter.com/copywriting-qa-why-hr-is-not-your-friend/ https://filthyrichwriter.com/copywriting-qa-why-hr-is-not-your-friend/#comments Mon, 01 Aug 2016 12:00:00 +0000 http://filthyrichwriter.com/?p=3768 HR is great when you're in a job, but they can be a barrier when you're looking for one. Here's who can help you land a copywriting job.

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A man and woman in business attire sit across a desk from one another with the man shoving a paper in the woman's face and the woman punching the man's face; HR is not your friend when looking for a job

When you’re already in a job, your friendly HR team is a great ally. But HR is not your friend when you’re looking for a copywriting job and, in fact, it might be your biggest barrier to landing an interview—never mind landing the job.

Here’s what to do when you find a copywriting job you really want.

Don’t Submit Your Resume for Copywriting Jobs

The number one tip I have for you is to not to submit your resume—that is, not the way they tell you to.

Most companies have you submit your resume and cover letter through their website. From there, it goes to the internal recruiter, a member of the HR team who is tasked with filling open roles in a company.

Generally, a hiring manager has given that internal recruiter a list of ideal characteristics to look for in a candidate: number of years’ experience, types of experience, etc. And, because that recruiter is an expert in recruiting, not in whatever type of role they need to fill, they rely heavily on that list of ideal characteristics.

The internal recruiter generally doesn’t come from a creative background and is basing their applicant criteria on what the hiring manager (like a creative director) has asked for. As such, they often aren’t able to recognize the potential within applicants who may be a good fit, but whose resumes don’t contain the few keywords that the creative director mentioned. If they don’t see those few keywords in your resume, they’re likely to never get in touch.

So, what happens if you don’t fit the “ideal characteristics” mold? Your resume gets tossed, and you get one of those form emails that say, “Thanks for applying…your experience doesn’t fit what we’re looking for.”

How to Apply for Copywriting Jobs

The issue with a resume is it doesn’t show the full picture, especially for creative jobs.

You and I both know creative jobs are a bit more fluid. Just because you have technology copywriting experience instead of health care copywriting experience doesn’t mean you wouldn’t be great at that job. I get that. You get that. And you know who else gets it?

The hiring manager.

Whoever is hiring for that role—likely a creative director, copy director, or even marketing director—has a much better understanding of copywriting and copywriting experience than the human resources recruiter. When human resources might toss your resume, that hiring manager might be interested in talking.

So, eliminate the middle man: Send your resume directly to the hiring manager.

Now, of course, make sure that your resume and your copywriting portfolio are up to snuff.

If they’re looking for 10 years of experience and you’ve only got a year and half, or if they’re looking for experience writing websites and you’ve only ever done print, no application advice is going to fix that. Flesh out your portfolio with spec ads if you need to, but be sure you can show them at least most of what they’re looking for.

But just because you don’t have exactly what the job description is looking for doesn’t necessarily mean you’re not right for the job. For example, if they’re looking for three years’ ad agency experience and you haven’t work in an ad agency, but you’ve worked at an in-house agency that had multiple brands, tight deadlines and lots of branding work, you could still be a good fit.

And you might be able to convey that to a creative director—but not the internal recruiter on the HR team.

How to Find the Hiring Manager

Now, you probably won’t know who the hiring manager is exactly, but a little research can get you pretty close. They’re not CIA agents; their contact information should be easy to find with a few Google searches or a phone call or two. 

Search LinkedIn to find the creative director at the company or, barring that, the marketing director.

Do thorough research, but don’t let it stop you if you’re not 100% sure you have the right person—if you get the wrong person, it’s exceedingly likely they’ll forward your email to the right one.

As for finding the email address, if you can find the email address for anyone in that company, it’s likely that it has the same structure. Firstinitiallastname@company.com or firstname.lastname@company.com for example. And if you can’t find any? Call reception and ask for it. (Try around noon or 12:30, when the regular receptionist is likely at lunch.)

Then, put together a killer cover letter (addressing the places your resume doesn’t match the job description), polish your resume, and send it off to the contact.

Now, again, you want to make sure that you really are a good fit. The last thing you want to do is tick off a creative director by wasting their time with an application that is blatantly unqualified for a role. But if you are a good fit, you can save both yourself and the creative director time and energy by making yourself known. Treat your cover letter like a pitch email, showing the ideas you already have for the business; the focus should be about the company and the value you can immediately bring to it.

Avoiding human resources could just be the difference between missing out on an interview and getting one.

A Note on External Recruitment Agencies

If you are working through an external recruitment agency, and they’ve already submitted you for a role at the company, you do not want to also send your resume to the creative director at the company. The company has no incentive to work with the external recruitment agency if they can simply hire you direct.

It’s an unprofessional and will certainly make it so the external recruitment agency never works with you in the future. So, do the professional thing and give the recruiter a heads up about the companies you’ve already applied to.

Watch More

On Episode 52 of the Build Your Copywriting Business podcast, Nicki and Kate dig in to steps every copywriter needs to take before applying to a job. This includes advice on the LinkedIn “Easy Apply” button (hint: NEVER use the “easy apply” button!). Watch now and save so you can revisit before you apply for any work in the future!

Please don’t get me wrong: I’ve worked with a lot of internal recruiters, and some of them have been good at what they do. One of my favorite hires resulted from an internal recruiter insisting I speak with someone even though I was already intending to offer the role to someone else. As in any job, some internal recruiters can be sensational.

But when it’s your potential new job on the line, the direction of your career at stake, you don’t want to take the chance that you’re going to deal with a less-than-excellent internal recruiter. It’s your livelihood, after all. Take control of it!

Your Turn!

Your turn! How do you make sure that you get interviews when you apply for jobs? Let us know in the comments below!

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The Truth About Copywriting Recruiters https://filthyrichwriter.com/copywriting-qa-the-truth-about-recruiters/ https://filthyrichwriter.com/copywriting-qa-the-truth-about-recruiters/#comments Mon, 22 Apr 2013 13:30:21 +0000 http://filthyrichwriter.com/?p=613 Looking for a new job or freelance gig? Don't mistake copywriting recruiters for a dream come true. Here's how to work with them.

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what you need to know about recruiters and recruitment agencies

When you’re looking for copywriting work, recruiters can seem like the magic bullet—after all, they’re in business to get you work! But there are a few things you should know before you put your fate in their hands.

Recruiters can be great because they might help you to get your foot in the door. If you’re a good candidate for a position and they have a real relationship with the company that’s hiring, they can send over your resume and get you in front of important eyes.

However, bear in mind that they’re also sending over other resumes, as well. And, depending on the size of the company, they may be sending over your resume and online portfolio URL to the HR contact they have instead of the actual hiring manager. (So, if you have plans to wow a creative director with your work and a custom-printed portfolio and anything that goes above and beyond, you won’t get that opportunity if that’s the case.)

Recruiters can also be aware of open roles that aren’t even public yet. Sometimes a company can choose to work with a recruiter instead of listing  a job to the world to avoid a deluge of unqualified applicants. If you’re not working with this recruiter (or if this recruiter doesn’t contact you), you’d never be aware that the opening existed.

Recruiters are also involved in conversations going on about industry topics and new trends. Therefore, you need to be following them on social media.

There are a few other things to consider, though. 

Recruiters Work for the Company, Not You

A recruiter’s job is to place people in permanent jobs or freelance gigs. They are paid by the company that needs the role filled once they successfully fill it. If they fill a full-time role, they’re generally paid in a lump sum. If they fill an hourly role, they get paid for each hour the person works. This is an important thing to remember as you start working with recruiters: They can be an asset for you, but they are working for the company. They don’t work for you. 

Copywriting Recruiters May Keep Rates Low

Recruiters may try to keep your hourly rates relatively low so that they can make a higher fee on top of it. Think about it: If a company is willing to pay $60 an hour total, a recruiter would rather pay you $40 and keep $20 than pay you $50 and keep $10. You must draw a hard line about how much you’re willing to work for—there’s almost always room for them to make the numbers work.

You Need to Play an Active Role

Sure, they can “work for you” in the sense that when you get listed with them, they will try to fit you into some open roles, but they are not actively seeking the right role for you. They are filling the roles that become available and/or that companies hire them to fill. It’s up to you to ascertain what’s the right role for you. 

In fact, you may find that if a company wants you and you’re not sure if you want to accept the role, a recruiter may, not so gently, try to push you into taking the role. Remember, they get paid when they fill the position. And they want to get paid!

Expect Copywriting Recruiters to Ghost You

Because recruiters work for the company, you may find that they’re all hot and heavy about getting you to send in your resume to them so they can offer you up for a role, but then you never hear from them after that.

Don’t take this personally; it’s just how it works. If a company isn’t interested in you for the role, it’s a very rare recruiter indeed that will bother to let you know.

You Can’t Apply on Your Own and Via a Recruiter

You should also be aware, too, that you can’t apply at a company on your own and then have a recruiter apply at the same company for you if you find out they have an “in.” A company has no use for a recruiter (and paying the recruiter’s fee) if they can get you on their own, so the recruiter won’t resubmit your application.

As a professional courtesy, you should let a recruiter know which companies you’ve already applied to.

Keys to Getting Recruiters Interested in You

Recruiters will only put forth a small number of candidates for a particular role. Remember that the recruiter is providing a service. If they send through a ton of candidates, some who are exactly what the company wants and some who are not quite right or even downright unqualified, the company will think the recruiter doesn’t know what they’re doing. 

A recruiter has an incentive to find and maintain a stable of a ton of different job candidates, but they’re only going to send the very best along to a company. The recruiter doesn’t want to lose that job, so he’s only going to send through the best candidates he can find.

So, what makes you a good candidate? 

1. You Need a Variety of Copywriting Experience

Well, the first element is somewhat out of your control. If a company has requested copywriters with healthcare experience and you don’t have any healthcare experience, the copywriting recruiter won’t pass your info along.

That said, let this be a gentle reminder to try to get experience in a variety of different fields. The more experience you have in several fields, the better the chance that you’ll have the kind of experience a company is looking for. (Don’t fall into the niche trap.)

2. You Need a Solid Online Portfolio

Beyond experience, though, things are very much up to you. A recruiter is going to be looking for a well-rounded, professional-looking portfolio with solid samples that prove your copywriting skills.

Even if all, or nearly all, of your samples are spec ads, they still need to be the absolute best you can create, and your online and offline portfolios need to look well put-together, modern, and professional.

A recruiter will want a resume. As I’ve said before, you can often get away with sending along a selected credits resume. But whether you send that or a standard resume, it needs to look professional, sound great, and be entirely error-free. You’re a writer!

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3. You Need to Be Hyper-Responsive

Recruiters are often working to fill positions as quickly as possible, and they’re getting in touch with a lot of candidates. The best candidates will respond to their calls and emails quickly and be ready to send along updated portfolio links and resumes at a moment’s notice.

Remember, too, that recruiters are often dealing with a long list of potential candidates for any number of jobs. The truth is that a lot of recruiters just aren’t very good at staying on top of all that.

To be a better candidate for both the recruiter and you, be persistent. Don’t give up after one phone call or one email. If they can’t use you, they’ll tell you. But if you don’t hear from them, keep trying. After all, if you won’t be an advocate for yourself, how can you expect them to be?

The Final Verdict

You should work with copywriting recruiters, but don’t make them your only resource. You need to be pursuing other avenues to get work (networking, contacting previous coworkers, applying to jobs in unconventional ways, etc.) instead of solely relying on recruiters.

They can be great and they can get you work, but use them as a tool, not as a life raft. You can, and should, apply to multiple recruiters, as well. Avoid working with any recruiter who requires an exclusivity clause prohibiting you from working with other recruiters. They’re working with other applicants, so you should be able to work with other recruiters!

Watch More

On Episode 80 of the Build Your Copywriting Business podcast, Nicki and Kate are digging deeper into how to use copywriting recruiters as part of your land-work toolkit. As a reminder, recruiters should supplement your pitching efforts—working with them should never replace this.

Looking for work? Here are more tips:

Your Turn!

Have you worked with recruiters? What did you learn from the experience? Let us know in the comments below!

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